“… (F)or buyers of luxury towers, the view has always been a major part of the buying decision. View photography was the best method for giving them the closest approximation of their potential city scene. Until the projection wall by Obscura. It’s a powerful new sales tool that takes a customer far past imagining with immersive viewscape technology. A massive 72 ft long by 10 ft high curved wall with twenty projectors makes the unknown, known.”
“The impact was tremendous for the LUMINA sales gallery. The wall created literal buzz on the street with people entering the gallery just to see it in action.”
Read the full post on The Red Room.