Obscura Unveils an Immersive Spherical Projection Theater for Dubai 360


DUBAI // Breathtaking views from a rarely seen perspective are on show to the public at the world’s largest interactive virtual city tour. The city comes alive within a sphere presented by Dubai 360, a website that offers panoramic views. Dubai Mall shoppers can step inside a giant ball in the Star Atrium, walk along a suspended footbridge to the centre of the ball, and experience a fast-paced six-minute film of Dubai shot in 360 degrees. The installation is a 15-metre diameter spherical projection theatre, built by San Francisco company Obscura Digital. Open for public viewing for free, visitors to the Sphere will witness cutting-edge technology from the moment they step inside. Powered by 18 projectors running simultaneously, the dome-surround projections show iconic locations such as Burj Khalifa and The Palm Jumeirah in a way never seen before. The launch of Dubai 360 has established new standards for how people experience a city. The Sphere is another extension of that experience. The basic idea was to create a physical space where we take the high-quality, panoramic content from the Dubai 360 website and present it in a unique way, to offer a fully immersive journey. Dubai 360 is the first virtual city tour that uses fully interactive and immersive 360-degree panoramic photo, time-lapse and video content.

The modified Tesla in ‘Racing Extinction’ that’s worthy of James Bond

From electroluminescent paint to license plate masking, movie magic gets real in new thriller.

Article Link

OPS Tesla News Image

Obscura’s team has been working undercover on the concept, design, software, hardware, and engineering of the OPS Tesla Mobile Projection Vehicle for the film Racing Extinction, and now its ready to activate…


illUmiNations: Protecting Our Planet

 Massive Climate Change Projections by Obscura Digital at the United Nations Headquarters in New York.


“Now is the time to take decisive action on climate change. Protecting our planet is the responsibility of each and every one of us. We must make our voices heard. These exceptional projections shown at the United Nations will help draw attention to the need to make climate action a reality in every community and every society,” urges the UN Secretary-General General Ban Ki-moon.

#Climate2014  #ProjectingChange  #60Solutions

In the lead-up to the United Nations Secretary-General’s Climate Summit the United Nations Department of Public Information presented illUmiNations: Protecting Our Planet organized in partnership with the Oceanic Preservation Society and Obscura Digital. The spectacular 30-story architectural projection show, which took place on Saturday, September 20, 2014 from 8:00pm – 11:00pm ET, was designed to inspire global citizens to take climate action and demand leaders to protect the world’s ecosystems. The visual showcase created by OPS and Obscura, was funded by TheDodo.com and the Lerer Family Foundation as well as an anonymous donor, and produced in conjunction with Okeanos – Foundation for the Sea, Vulcan Productions and Millennium ART.

[OPS Press Release PDF]

“Big Thinking, Bright Ideas” Communication Arts features Obscura in the July/August Issue

In an eight-page feature article eloquently written by Sam McMillan, Communication Arts details Obscura Digital’s story from humble beginnings to pioneering innovations to the firm’s current role as the go-to team for delivering creative technology projects that change how people interact with information and entertainment. The in-depth profile also highlights Founder and Chief Creative Officer Travis Threlkel’s journey from working behind the projector to being in front of the camera in an upcoming, highly anticipated documentary film. Pick up a copy of Communication Arts July/August 2014 issue to check it out!


Watch YouTube’s OnStage Live Stream to see Obscura’s Interactive Visualization Technologies

The general public will get a chance to see first hand how Obscura is shaping the future of musical performances with their large-scale interactive visualization technologies at the upcoming YouTube OnStage Live from the Kennedy Center event on Wednesday, May 28, 2014 in Washington, DC.

Join the live stream at 7:30pm ET https://www.youtube.com/kennedycenter

For this show, Obscura designed new techniques in kinetic video staging systems, with modular hanging digital media panels which reconfigure to change stage design for each performer. The panels become living visual environments, with media elements responding to specific musical cues through an audio visualization system that delivers rich sensory experiences uniquely choreographed to each performance. Live acts include dub-step violinist Lindsey Stirling and hip-hop dance duo Les Twins, both internationally recognized YouTube sensations, along with headliner John Legend.