NBC Bay Area News: SF Tech Company, Obscura Digital, Uses Empire State Building to Highlight Endangered Animals.

Travis Threlkel didn’t hesitate Saturday before hightailing out of a rooftop party that his San Francisco tech company was hosting.

Instead, he followed whispers of a sort of magic occurring below, on the streets and in the parks of New York City. People were staring up at the Empire State Building, some open-mouthed in reverence and others with smiles plastered on their faces and cameras working overtime. (Read full article…)


CNN Today features Obscura Digital in “Endanger Animals Light Up Empire State”

Obscura Digital’s co-founder and Chief Creative Officer, Travis Threlkel is interviewed by Michael Holmes on CNN Today. In collaboration with Oscar®-winning director and Oceanic Preservation Society founder Louis Psihoyos, Obscura illuminated the Empire State Building in a first-of-its kind live video projection that showed beautiful, inspiring imagery of endangered species to the world as never seen before.

Cover of New York Times Arts: Obscura will be Illuminating the Plight of Endangered Species at the Empire State Building with OPS

TRAVIS THRELKEL was standing on the roof of a building on Fifth Avenue and 27th Street looking uptown at his canvas. It’s hard to miss: It’s the Empire State Building, and on Saturdayevening he and his collaborator, the filmmaker and photographer Louie Psihoyos, will project digital light images of endangered species onto the building in an art event meant to draw attention to the creatures’ plight. On Saturday (August 1, 2015), using 40 stacked, 20,000-lumen projectors on the roof of a building on West 31st Street, Mr. Threlkel and Mr. Psihoyos, director of the Oscar-winning documentary “The Cove,” will be illuminating the night from 9 p.m. to 12 a.m. EST with a looping reel showing what Mr. Psihoyos calls a “Noah’s ark” of animals. (Read full article…)

#ProjectingChange  #RacingExtinction  #EmpireStateBuilding


Li Ka Shing Foundation Partners with Obscura to Unveil a 360-Degree Projection System at Shantou University’s New Arena

Sir Li Ka-shing, Honorary Chairman of the Shantou University’s Council and Founder of the Li Ka Shing Foundation, spoke to an audience of 6,000 people at the 2015 STU Commencement Ceremony in June.

Throughout his speech, which emphasized empathy as a key mindset for mission driven thrivers, a 3D phoenix, symbolizing STU’s spirit, took flight over scenes depicting the history of the university and the region with a 360 degree projection system designed by Obscura.

According to Mr. Li Ka Shing, Obscura wowed the crowds with this custom designed innovative multimedia experience and he applauds the company for its pioneering use of technology creating limitless possibilities.

Image: The Standard, June 29, 2015: Obscura’s founders Travis Threlkel and Chris Lejeune with Mr. Li Ka-shing (middle right) and Obscura’s 360-projection system (top middle) at the STU Commencement Ceremony in Shantou, China

Press Release: http://www.ckh.com.hk/en/media/press_each.php?id=3043


KTVU News: Obscura Digital’s architectural projection show goes live at 9:30pm on Friday, June 19th at San Francisco City Hall

The City of San Francisco marks a major milestone for one of it’s most important landmarks with the City Hall Centennial Celebration this Friday with a free festival for the public. San Francisco-based Obscura Digital will unveil a new digital multimedia projection system with a dazzling display onto the façade of City Hall, transforming it into a luminous portal that will take the audience on a visual and creative journey through 100 years of history and stories behind the building.