In an eight-page feature article eloquently written by Sam McMillan, Communication Arts details Obscura Digital’s story from humble beginnings to pioneering innovations to the firm’s current role as the go-to team for delivering creative technology projects that change how people interact with information and entertainment. The in-depth profile also highlights Founder and Chief Creative Officer Travis Threlkel’s journey from working behind the projector to being in front of the camera in an upcoming, highly anticipated documentary film. Pick up a copy of Communication Arts July/August 2014 issue to check it out!
The general public will get a chance to see first hand how Obscura is shaping the future of musical performances with their large-scale interactive visualization technologies at the upcoming YouTube OnStage Live from the Kennedy Center event on Wednesday, May 28, 2014 in Washington, DC.
Join the live stream at 7:30pm ET https://www.youtube.com/kennedycenter
For this show, Obscura designed new techniques in kinetic video staging systems, with modular hanging digital media panels which reconfigure to change stage design for each performer. The panels become living visual environments, with media elements responding to specific musical cues through an audio visualization system that delivers rich sensory experiences uniquely choreographed to each performance. Live acts include dub-step violinist Lindsey Stirling and hip-hop dance duo Les Twins, both internationally recognized YouTube sensations, along with headliner John Legend.
The Hermes Creative Awards is one of the largest competitions in the world to honor creative excellence and outstanding achievement in the communications industry. Obscura won a platinum award for creative vision and technology in designing a permanent installation for the lobby of the San Francisco Public Utilities Commission (SFPUC) building. Recognized in the Strategic Programs category of the competition, the SFPUC Digital Panorama is an educational and entertaining interactive art installation that informs visitors about the Commission’s activities, current and future, and tracks the performance of SFPUC’s LEED-certified building.
The Hermes Creative Awards are administered and judged by the Association of Marketing and Communication Professionals (AMCP). As part of its mission, AMCP fosters and supports the efforts of marketing and communication professionals who contribute their unique talents to public service and charitable organizations.
On Friday, April 25, “6” will be screened at the Tribeca Film Festival to a sold-out audience. For the film, the Oceanic Preservation Society (OPS) partnered with Obscura Digital to develop new strategic techniques and creative technologies for large-scale environmental campaigning for @6themovie.
The work-in-progress documentary, directed by Louie Psihoyos and his Academy Award®-winning team from “The Cove,” promises to be a thrilling, bold work of cinematic activism that will change the way we understand the pressing issues of endangered species and mass extinction. “6” is selected as a Spotlight Film, part of the @TribecaFilmFest that showcases new breakout films and focuses on marquee directors and star performers.
Travis Threlkel, Chief Creative Officer at Obscura, has been collaborating with Psihoyos since 2011. Threlkel’s vision for a Bond-style getaway car takes the form of an environmentally sustainable, high-performance Tesla in the film. The vehicle is equipped with a robotic video projection system, interactive tools, custom media, and more. The mobile projection system juxtaposes key locations in the film with environmental messages—like chemical symbols on toxic vapor plumes. Additional visualizations designed by Obscura help educate people about the 6th mass extinction.
More about OPS 6 at Tribeca
#LIGHTWEAVER is a fusion between architectural study, interactive multimedia, and dynamic lighting. Illuminated 24 hours a day, the kinetic sculpture is positioned at Coachella’s main stage, where it transforms the space into a living pavilion and meeting destination. Attendees can pass through or linger under the curvilinear knotted form that towers 45 feet in the air and spans 75 feet on the ground. Designed by StereoBot, the sculpture captures the interplay of natural and artificial light and blends textural atmospheric sounds into the sensory experience. The massive structure can be seen across the festival grounds; during the day, its bold coloration is contrasted by complex shadow lines that wrap the structure and cast intricate shade patterns on the ground. At night, #LIGHTWEAVER becomes a spatial canvas brought to life by Obscura’s light and sound score—a multimedia experience that challenges the viewer’s comprehension of temporal and spatial dimensions.