SF Tech Company, Obscura Digital, Uses Empire State Building to Highlight Endangered Animals.

August 11, 2015
This article originally appeared in NBC Bay Area News

Travis Threlkel didn’t hesitate Saturday before hightailing out of a rooftop party that his San Francisco tech company was hosting.

Instead, he followed whispers of a sort of magic occurring below, on the streets and in the parks of New York City. People were staring up at the Empire State Building, some open-mouthed in reverence and others with smiles plastered on their faces and cameras working overtime. (Read full article…)

http://www.nbcbayarea.com/news/local/SF-Tech-Company-Uses-Empire-State-Building-to-Highlight-Endangered-Animals-320717431.html

By Will Chase