Obscura is honored to have been asked to create a permanent projection installation for Chicago’s Merchandise Mart building. When it was constructed in 1930, TheMART (as it’s affectionately known) was the largest building in the world, spanning two city blocks, rising 25 stories, and offering 4.2 million gross square feet of office space. Today, it remains the world’s largest commercial building and design center, and is one of Chicago’s premier international business locations.
TheMART’s riverside location offers a fantastic opportunity to enliven and beautify the Chicago River waterfront, providing a canvas on which to celebrate Chicago’s renowned artistic and cultural history.
Mark Kelly, Commissioner of Chicago’s Department of Cultural Affairs and Special Events, says “Vornado and TheMART are committed to adding to the vibrant public art already in Chicago — and providing a dramatic cultural attraction for the more than 1.5 million annual visitors to the Chicago Riverwalk. We’re eager to welcome this incredible project into the pantheon of iconic public artworks in Chicago. In this Year of Public Art, this project reminds us that lighting, illumination, video and digital art will play an important role in the future of public art in Chicago.”
Here’s the official press release about the project from Chicago Mayor Rahm Emanuel’s office.