Pollstar: MSG Sphere London Putting Every Guest in the Sweet Spot

March 21, 2018
This article originally appeared in Pollstar

The Madison Square Garden Company is pushing technological boundaries with its plans for its new cutting-edge venue, the Sphere. One of the most exciting features of the immersive experience will be its audio system, which delivers the same audio quality irrespective of seat location.

“In current venues, the sound is unevenly distributed,” said MSG Ventures Chief Executive Officer David Dibble at the venue’s unveiling in London’s Copper Box Arena March 20.

“To do this, we use a modular, steerable audio system that delivers the optional audio mix for every seat in the house simultaneously, putting every guest in the sweet spot,”  Dibble explained. “Using state-of-the-art beam-forming technology, audio is directed to specific sections of the venue, at near constant sound pressure levels from point of origin to destination.”

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By Will Chase