YouTube Play

Obscura maps the Guggenheim.

At 8pm EST, YouTube will stream the event “Play” live from the Guggenheim Museum in New York City. Obscura will wrap the inside and outside of the iconic space with mind-blowing 3D visuals, while YouTube shares the winning video submissions.

Tune in and learn more at http://www.youtube.com/play.

A little preview:
http://www.flickr.com/photos/guggenheim_museum/sets/72157625086415733/with/5102552446/

Some press:
http://www.guggenheim.org/new-york/press-room/news/3758
http://blogs.wsj.com/speakeasy/2010/09/20/guggenheim-museums-youtube-play-shortlist-announced/
http://www.nytimes.com/2010/06/14/arts/design/14video.html