Obscura collaborated with NYC-based architectural marketing agency DBOX to create Cityscape Abu Dhabi, showcasing The Artery, Abu Dhabi Capital’s new architectural venture. The enclosed room is seamlessly lined with 2.9MM pixel pitch LED panels, providing an immersive media experience to explore the architecture.

Standing in the center of the theater, visitors are offered an immersive virtual reality experience and trompe l’oeil effect, allowing for deep collective exploration of a chosen environment. Fly through a cityscape, wend your way through the intricacies of a prototypical architectural model, or explore stunning natural landscapes — the options are virtually limitless.