Eager to create an epic activation to ensure their Election Night 2016 coverage was memorable, CNN reached out to Obscura to realize their vision. Obscura worked with CNN to develop an ambitious plan to project custom content and real-time election results on the south façade of the Empire State Building in conjunction with their live television broadcast. The activation earned over 1.2 billion media impressions worldwide.

Obscura set up 40 J Series Christie projectors on a nearby rooftop to display 60 pieces of original content and three dynamic elements on a 375′ x 205′ area of the Empire State Building façade. The dynamic projections included a “Countdown Clock” to announce poll closings, a “270 to Win” display tracking electoral college vote counts, and a “Balance of Power” display on the Newseum tracking House of Representatives races as the night proceeded.

The ESB activation was the grand finale of the #MyVote nationwide tour — a partnership between CNN, Instagram, Facebook and CA Technologies. #MyVote imagery was also projected on the Newseum in Washington, D.C. and on display at the Miracle Mile in Las Vegas, NV. Obscura’s production team worked closely and diligently with the city of New York and multiple municipal agencies to make this project possible.