To showcase Johnnie Walker Blue Label premium blend, Diageo Global Travel partnered with Obscura to create an immersive digital experience at Singapore Changi Airport.

Described as the world’s first 3D art installation in a bottle, the project was unveiled in September 2013. The installation used the latest projection technology to display digital artworks in bottles standing almost 10 feet tall. The bottles held custom-created graphics made by renowned local artists. Two banks of two projectors displayed the content continuously, day and night, for two months. The installation traveled from Singapore to London Heathrow, and from there to Miami International Airport.

“We are confident that the gallery will surprise and delight voyagers traveling through Singapore Changi Airport and provide them with a unique and completely immersive experience” said Doug Bagley, Diageo Global Travel & Middle East COO.