Human-centric technology is an important part of scientific discovery. It also shapes our understanding of science itself. To help visitors visualize the narrative of biotechnology, Genentech partnered with Obscura in the creation of an immersive lobby display.
The installation features an interactive timeline, represented as a DNA strand endlessly flowing across a multi-screen array. Dynamic content, from photos to videos to announcements, is categorized for intuitive interaction and exploration.
The display system utilizes touch and motion tracking, which allows visitors to learn about Genentech’s legendary history.