In partnership with Google Creative Labs, Obscura created a multi-touch screen installation where users could swipe, scroll and sift through the Google Play Music application at a large scale. Supported by the power of Google’s knowledge graph, the Connections Wall allowed users to see interesting and unexpected connections between the artists and content they love.

Not only was Creative Labs able to successfully show off Google Play Music at Google IO, this installation provided a unique and engaging experience to break through the noise and give the product high visibility to key stakeholders during the multi-day conference.

Obscura provided all hardware, technical and creative management of the installation, including implementing the UX/UI atop the back-end programming for four interactive LCD touch screens embedded in the Connections Wall, comprised of 208 square feet of 2.6mm LED tiles at an overall resolution of 3072 x 960.