When Google wanted to make a big impression with the debut of their iGoogle Artist Themes, they asked Obscura Digital to help. To showcase original digital art by numerous artists, Obscura transformed New York City’s Meatpacking district into a massive outdoor gallery for three nights.
Using sixteen projectors positioned on rooftops at the intersection of Little West 12th Street, 9th Avenue, and Gansevoort, Obscura beamed the artist themes onto the exteriors of ten buildings in a synchronized, animated display accompanied by audio.
Many of the 70 participating artists, including architect Michael Graves, artist Jeff Koons, designer Marc Ecko, and photographer Anne Geddes, came out to see their work displayed larger than life. The brightness of 30,000-lumen projectors illuminated the nighttime scene and attracted passers-by who stopped to enjoy the display.