An “abandoned” warehouse was transformed into the premiere party venue in San Francisco in the days leading up to Super Bowl 50 when a premiere events company and Obscura energized Pier 70 with a notable line-up of artists and large scale interactive projections that included an x-ray vision effect.

With an exclusive invitation-only night co-hosted by billionaire Mark Cuban, concert-goers experienced a seamless interactive projection with a real-time music visualizer that could be seen on both the interior and exterior of the building. Fans were also given a “decoder” that created an “x-ray vision” effect giving people the opportunity to see artists live on stage on the exterior of the building.

The 6th Annual DIRECTV Super Fan Fest was part of the Super Bowl 50 festivities, but it was far from Super Bowl City in both geography and attitude. The Pier 70 destination fan event drew an estimated crowd of 20,000 over two nights to the lavishly converted pier building that featured two stages and three stories of viewing space. Dave Matthews Band, Red Hot Chili Peppers, Run DMC, and a surprise performance by Snoop Dogg played to capacity crowds.