Salesforce approached Obscura with the opportunity to create imaginative media for the 108’ long LED video wall in the lobby of their flagship San Francisco office. Our creative teams worked closely together to envision and produce work that transforms a passageway into a mesmerizing hyperreal environment.

From capturing California’s Redwood National Forest in stunning 12K resolution, to a designing a convincing CG waterwall and more – we held nothing back in striving to impart a sense of wonder to everyone that enters the building.

The display contains over 7 million pixels and is the longest continuous 4mm LED screen in the United states. The wall has reached over 50 million views on social media.