Spotify Live at SXSW
For Spotify Live, Obscura created new encounters with music by developing a multi-sensory immersive experience. Performances were enhanced with real-time audio-reactive visuals and original content. Each performer, from hip-hop to dub house to indie pop, was able to blend their music with a signature visual narrative to heighten the experience of their art.
Obscura’s creative elements dynamically transformed in sync with key musical moments. High-resolution visual media was projected onto a seamless surface area extending 136 feet wide by 15 feet high. The warehouse space itself became a teleporter, taking people on a journey from the streets of Austin, TX into the future of musical expression.