Obscura partnered with GE and advertising firm BBDO to create “Unseen Stars”, a 9-minute projection show celebrating 12 female scientists, their visages seemingly conjured out of the beautiful celestial mural on New York’s Grand Central Terminal ceiling. While New Yorkers never stop for anything, this show stopped them in their tracks.
To adequately cover the 275ft long by 120ft wide arched ceiling, we used 32 Christie Digital Boxer 4K30 30,000 lumen projectors for a total of 960,000 lumens. 16 projectors were installed on the balcony on the north side of the Main Concourse, and 16 were atop a custom truss structure we constructed over the ramp from Vanderbilt Hall on the south.
The challenge was how to best celebrate these scientists in a compelling and informative narrative, and working with the existing ceiling mural. Obscura’s media team leveraged the mural, animating and morphing its imagery into “constellations” portraying their faces. The narrative arc was driven by interstitial animations taking viewers on a galactic journey.